Afrocenchix believe the little things in life should be simple. Afrocenchix dreams of a world where you’re not defined by your curls – but you are able to define them… If you want to. Afrocenchix strives to change the myths surrounding caring for multi textured hair by bringing a new approach to hair care. They believe in products which avoid ingredients with harmful side effects, remain ethical, trading fairly and operating in a manner that is environmentally friendly!