Kingfisher started making Natural Toothpaste in 1988. Richard Austin, Kingfisher’s founder and proprietor started one of the UK’s first wholefood shops in 1976. From behind the counter he came to the conclusion that people would want to buy toothpaste that didn’t rely on artificial colourings, flavourings, sweeteners and preservatives to do its job (after all every time you brush your teeth some of the toothpaste you use is absorbed into your teeth and gums). But getting it made wasn’t easy. Finally, when it was possible to manufacture a toothpaste that met Richard’s strict requirements, it was launched at the 1988 Homeopathic Conference (Richard’s partner, Annie, is a homeopath). Happily, people liked it straight away and many have been using Kingfisher ever since. With all Kingfisher’s ingredients listed on its packaging right from the start, the first flavour, Fennel, was such a success that we went on to introduce more flavours and varieties most recently, in April 2014, Children's Strawberry.